Internationale Funkausstellung, Berlin, august 2007

Navigon launches “Skobbler” and IFA shows a bright future of consumer electronics.
The Plane throws me out at Tegel Airport (I’m so happy that I experienced Tempelhof, when this was still open), and the shuttle bus took me straight to the Exhibition.

Navigon Skobbler and Porsche Cayenne
I was to meet with Oliver Kühn; the strategic mastermind behind “Skobbler”, and perhaps Phillip Kandal. Skobbler is now the official name for a free mobile GPS navigation solution, with a social network attached. Or at least, that’s how to discribe it now. The name “Skobbler” is apparently given by the same people who gave Porsche its “Cayenne”.

The project have undergone a lot of changes during the time when FatDUX has been assigned to provide design and usability improvements, though our “Quick Fix” service.

Oliver Kühn took me through the current state of the project, from business model to marketing plans during our one and a half hour meeting. And I shared my opinions with him. I appreciate his direct openness, as I know he appreciates my “brutal” honesty - that's what I'm paid for.

See you in Würzburg
We agreed to take another turn of usability improvements and perhaps meet later in Würzburg. And I enjoyed the rest of that day at the exhibition, watching the latest innovations; Sennheiser white noice earphones, 72” plasma screens, pocket TV, sound and vision. Impressive as the amount of black and shiny, German power cars on the parking space around the Berliner Halle.